The Power of Fascinate for Leadership Coaching in Your Organization

The Power of Fascinate for Leadership Coaching in Your Organization

Years ago, I remember meeting with my manager for my annual review and we’d talk about my accomplishments and the areas where I could improve.

It was a pretty typical performance review, but I found myself feeling a little frustrated with the process as my areas for improvement and determining goals left me feeling flat.

I’m sure you’ve had the same experience of being told you need to work on something that, quite frankly, isn’t that interesting to you.

The reality is that we can’t be good at everything, and as a leader or manager, it’s unrealistic to expect our team to excel in everything they do.

What if, instead, we helped our teams embrace where they can shine, and focus on developing those areas?

The greatest value you can add is to become more of yourself. – Sally Hogshead

Uncovering Your Team’s Superpowers

As a leader, it’s up to you to learn each of your team member’s unique superpowers.

The Fascination Personality Assessment can help you to identify each person’s top advantages, which are how they will be able to be most valuable. It also uncovers the dormant advantage, which is where they’re least likely to be fascinating.

Thinking back to that performance review meeting (and others like it), I realize now that my goals and areas for improvement were focused on my dormant advantages, and that everyone would have been better served if we tapped into my superpowers.

My Fascination Archetype is the Wise Owl. My primary advantage is mystique, which is the language of listening, and my secondary is trust, the language of stability.

Everyone would have been better served by understanding that I am highly observant, assured and steadfast. I’m logical and even-keeled. My highest value is that I am watchful of the details and approach problems systematically to find the best solutions.

As a leader, by using the Fascination Advantage, you’ll have a powerful understanding of your team so you can help to ensure their happiness and ultimately, success in their career.

Managing to Your Team’s Strengths

As I took on more responsibility and moved into the role of manager and coach, I quickly realized that my team performed better when I let them operate within their zone of genius.

Instead of trying to get them to do things they weren’t good at, I managed to their individual strengths, which helped make the entire team stronger.

Often, the impulse as a leader is to assign specific qualities as requirements for each role. We default to thinking that our team must have a certain quality, when really, it’s up to us to identify what assets they bring to the table and to help them use them to perform their role.

As the creator of the Fascination Advantage System, Sally Hogshead shares in her book How the World Sees You, that by identifying each team member’s advantages, you can help each employee rise in value and collaborate to improve overall results.

That was definitely the case with my team as the more everyone was encouraged to operate at their highest and best value, the better results we achieved overall and the more we were able to fascinate!

Better Team Communication

If you’ve ever been part of a team that’s struggling to gel, you know how painful it can be.

Communication styles can clash, there’s miscommunication and things become much more challenging than they need to be.

At the core of this is often a lack of understanding of what people do best, how they best communicate and where people struggle.

Using the fascination advantage, you can help your team learn how to connect with one another.

For example, remember my primary advantage is mystique, which is the language of listening. This means in a team setting, I do a lot of listening and take my time to consider how to respond. This could be frustrating for a colleague with primary passion as they’re all about the relationship and may take my silence for being standoffish or disengaged.

With this scenario, my teammate would benefit from knowing that with mystique, I’m actually very engaged but I’m taking in all the information to say something that will truly help the team and add to the discussion.

In short, when you leverage the fascination advantage with your team, you can take your communications from frustrated to fascinating.

Want to Learn How to Lead with the Science of Fascination?

The Power of Fascinate for Leadership Coaching in Your Organization

As a leader, the Fascination Advantage can be a game changer. You can schedule a free consult by emailing me at to chat about how to use fascination with your team.

Disclosure: As a Certified Fascination Advisor I do receive a commission for any products sold and this post does include affiliate links.

How Does the World See You

How Does the World See You?

If you’re like me, you may have done several behavioural assessments throughout your career. Or, you’ve done your fair share of quizzes or tests to learn more about yourself.

It’s human nature for us to want to learn about ourselves, especially when it comes to figuring out how to leverage our strengths in the workplace.

This is why assessments such as Myers-Briggs and StrengthsFinder have become so popular as tools within companies. They provide a powerful way to help employees and leaders tap into their natural talents and abilities.

If you’ve ever taken one of these assessments, you know how impactful they can be as you learn how to communicate better, share your ideas and lead within your organization.

Most assessments focus on telling you about yourself from the inside. Are you introverted or extroverted? Executing or influencing?

With this approach you’re learning how you see yourself, but what if there was a way to figure out how others see you? What captivates people or what makes you different?

Meet the Fascination Advantage System.

Introducing the Science of Fascination
Created by Sally Hogshead, the Fascination Advantage System is the first personality test built on branding and it provides unique insight into how you best add value to the world.

Through the science of fascination, you can learn how the world sees you. Learning how we fascinate unlocks a personality superpower that we can use to be our best in everything we do.

The Fascination Advantage is based on 10 years of research studying over 1 million participants. From that research, 49 different personality archetypes were identified based on what are called primary and secondary advantages.

Each of us has a primary advantage which is what makes you most persuasive and captivating. Our secondary advantage is our next best mode of communicating, and it acts together with your primary advantage. Together, these form your personality archetype.

How Does the World See You

What’s Your Archetype?

By now, you’re likely thinking “what’s my archetype?”. And the good news is that you can find out in about five minutes with a simple personality assessment.

The Fascination Personality Test identifies your advantages and your personality archetype using only 28 questions. (You can click here to take the assessment now.)

Once you’re done the assessment, you’ll have a personalized report that shares your archetype and your advantages. There are a total of seven different advantages, each one communicates best using a specific superpower.

How Does the World See You

Now that you know your archetype, here are some specific ways to put the Fascination Advantage into action:

Stand Out by Playing to Your Advantages

When you discover how you’re most likely to fascinate, you can stand out in ways that may have not been possible before. Instead of feeling like you’re a round peg in a square hole, you can fully embrace what you’re absolutely best at, and stay out of those areas where you’re not able to shine.

For example, Passion advantage is the language of relationships. If this is you, you’ll always be most compelling and interesting when you’re connecting and forming relationships.

With primary Passion, you’re going to be able to get people onboard with ideas, collaborate and lead with emotion. Using your Passion superpower you can catalyze people into action, which is why you shouldn’t be hiding out behind the details.

Stay Away From Your Quicksand

The personality assessment not only identifies where you’re at your best, but where you’re least likely to fascinate. This is called your dormant advantage.

Your dormant advantage doesn’t necessarily mean you’re “bad” at this, but more that this type of communication is going to leave you feeling drained.

Let’s say your dormant advantage is Alert. This means that details exhaust you and you really want to focus on the big picture. In this situation, you’re unlikely to wow anyone with amazingly detailed financial reports and it’s going to feel like complete quicksand when you need to do this.

By understanding what your dormant advantage is, you’ll know precisely where you’re not at your highest value and find ways to do less of it over time.

Leverage Team Strengths

If you work on a team, getting to know the archetypes of everyone on your team can be a game changer.

With your existing team, the assessment can be a powerful ally in ensuring everyone is operating at their absolute best and identifying untapped opportunities for growth. It can also help provide context as to why people do what they do, or why they avoid certain tasks at all costs.

Many times, once you learn someone else’s advantage a light bulb will go on. Suddenly, you’ll know why your direct report is so quiet in a meeting while a colleague is an ideas person. (That’s Mystique and Innovation at play.)

Understanding the composition of your team can also help you see where you may be lacking specific advantages. If your team is heavy on Innovation and Passion archetypes, it’s easy to see why deadlines aren’t always met. Or if your team is primarily Alert and Prestige, that may explain why your team meetings are quiet as people are busy listening and why you’ve got a lot of perfectionists in your ranks.

With the insight into your team, you can identify the types of new hires you may need in the future and learn what to look for as you seek to fill specific roles.

These are just a few ways to use the Fascination Advantage as an individual and a team. The possibilities are endless once you unlock the superpowers of your personality.

I would love to help you learn more about the Fascination Advantage. I’m a Certified Fascination Advisor and I’d be happy to help you and your organization use the science of fascination. Click here to book a consult to discuss how we can work together.


Disclosure: As a Certified Fascination Advisor I do receive a commission for any products sold and this post does include affiliate links.